The best way to save time on Instagram so you can focus on what’s important is to learn how to schedule posts ahead of time. In this article, I will discuss How to schedule ig posts.
The more complicated your Instagram marketing is the more helpful a tool that lets you schedule posts will be. It doesn’t matter if you run a small business or a team of people around the world. Automating some grunt work makes planning, writing, and sharing consistent, high-quality content easier.
This article will discuss how to schedule Instagram posts and the best tools for Business, Creator, and personal Instagram accounts.
We know that setting up Instagram posts used to be a huge pain.
Lucky for us, things have changed. Recent changes to Instagram and a new crop of third-party apps have made it easier than ever to schedule posts.
But putting a bunch of posts in a queue is more challenging than putting a bunch of posts in a queue and leaving.
In this guide, we’ll talk about why you should schedule Instagram posts, how to do it, and the best ways to automate your campaigns.
Why would you want to plan Instagram posts?
Businesses have asked Instagram for years to add scheduling tools.
But why do so many marketers want to get their content into the queue? Here are some of the best reasons to plan your Instagram posts in advance.
1. Develop a more comprehensive content strategy on how to schedule ig posts
Instagram statistics show that different types of content (like carousels, images, Stories, and videos) get different engagement rates.
In the same way, brands need to change their content strategies and not just keep posting the same kind of content.
When you plan Instagram posts in advance, you give yourself time to look at your content calendar.
And when you’re not in a hurry to post on Instagram, you have time to gather the different things you need to make fresh, interesting content.
Want to spend a few days editing a video or working on a story post? No problem.
2. Make room in your schedule to talk to your followers more.
Scheduling Instagram posts can give you a lot more time in your day. You’ll have more chances to talk to your followers and answer their comments.
Even the best Instagram planner can’t build relationships with customers for you. You have more time to interact with people when you post regularly and on a set schedule.
3. Better management of time means better posts
Think about how much work goes into any campaign or post.
How to write captions. Tweaking images. Tagging. And that’s not even the beginning.
Making Instagram posts at the last minute is a good way to get tired of it. By scheduling Instagram posts, you can make the most of your time and make posts that mean more.
4. Make marketing campaigns that go beyond Instagram.
Your marketing efforts should be kept precise. From organic and paid social media to email and other channels, your creatives, landing pages, and promotions should be on the same page across all channels. This makes things better for the customer.
Make sure that your posts go out at the right time by scheduling them. Using a social media management tool like Sprout Social, you can sync your social channels, like Instagram, Facebook, and Pinterest, so you don’t have to post manually or in real-time.
5. Encourage working together and coming up with ideas
Again, scheduling makes it easier for brands to start working on posts a long time before they go live.
This gives marketers and coworkers time to discuss developing the best captions and creative assets.
With Sprout Social’s tool, employees could work together on approval workflows before hitting “publish.”
Collaboration and Instagram scheduling go hand in hand. Both are useful for social teams and marketers who want to get feedback from clients or influencers. With a social media approval process, it’s easy to ensure that more than one person checks your content before it goes live.
“Can Instagram posts be planned right from the app?”
In short, Yes.
There are two ways to set up basic scheduling on Instagram, but both are from the mobile app.
The first way, which might be the easiest, is through Instagram’s Creator Studio.
Another method to schedule Instagram posts is using a third-party app or service such as Buffer, Later, Hootsuite and more.
Here’s a general overview of the process:
- Sign up for a scheduling app or service that allows you to schedule Instagram posts.
- Connect your Instagram account to the app.
- Create a new post and upload your photo or video.
- Add a caption and any hashtags or tags you want to include.
- Set the date and time you want the post to be published.
- Click the “Schedule” button to schedule the post.
- Keep in mind that to schedule posts, you’ll need to have a business Instagram account and have connected it to a Facebook Page.
You’ll also need to grant the app or service permission to manage your Instagram account.