What comes to mind when you hear the term “advertising agency”? In this article, I am discussing Advertising agency define.
Do you think of a large company with a team of creatives working on ad campaigns for big brands? Or, do you think of a small, local shop that handles a few clients?
The truth is, there is no one-size-fits-all answer to this question. An advertising agency can be defined as a business that provides various services to help businesses promote and sell their products or services.
The services and advertising agencies can vary, but they typically fall into one of four categories:
- Creative Services
This is the most common type of advertising agency. Creative agencies focus on developing ad campaigns designed to capture attention and persuade people to take action. - Media Services
Media agencies focus on buying advertising space in traditional media outlets, such as television, radio, and print. They also work with digital media outlets, such as social media platforms and website publishers. - Public Relations Services
Public relations agencies focus on generating positive media coverage for their clients. This can include crafting press releases, organizing media events, and managing crisis communications. - Event Marketing Services
Event marketing agencies plan and execute marketing events, such as trade shows, product launches, and conferences.
Now that you have a better understanding of an advertising agency let’s take a closer look at its services.
- Creative Services
As we mentioned, creative agencies focus on developing ad campaigns. This includes everything from researching and developing creative concepts to designing and producing the ad materials.
The team at a creative agency is typically made up of art directors, copywriters, and designers. But they may also work with other professionals, such as photographers, illustrators, and videographers.
- Media Services
Media agencies focus on buying advertising space in traditional and digital media outlets. This includes negotiating ad rates, placing ads, and managing media schedules.
The team at a media agency is typically made up of media buyers and planners. But they may also work with account managers and traffic coordinators.
- Public Relations Services
Public relations agencies focus on generating positive media coverage for their clients. This can include crafting press releases, organizing media events, and managing crisis communications.
The team at a public relations agency is typically made up of publicists, account managers, and writers. But they may also work with media relations specialists and event coordinators.
- Event Marketing Services
Event marketing agencies plan and execute marketing events, such as trade shows, product launches, and conferences.
An event marketing agency’s team comprises event planners, account managers, and marketing coordinators. But they may also work with event production staff and on-site event managers.
Now that you better understand the services an advertising agency provides, you can decide if they fit your business.
If you are looking for help with your advertising and marketing, contact Brandbajade. We are a full-service advertising agency that can help you with your creative, media, public relations, and event marketing needs.