6 Ways to Plan Social Media Marketing Strategy

According to Fast Company, 93% of marketers utilize social media to advertise their brand. The popularity of social media platforms continues to fly. If you are not promoting it, you are likely missing a huge chunk of your target audience. Using social media to spread the word about your company can have a global impact. Using this method, you may increase your company’s visibility and, ultimately, your sales, leads, and income. Here are the 6 Ways to Plan Social Media Marketing Strategy.

Why Need Social Media Strategy?

An excellent social media marketing strategy allows businesses to boost brand awareness, create customer relationships, and expand their online reach. A solid social media strategy will improve your website’s traffic, yielding a greater return on investment than any other paid medium. These are some of the benefits of developing a social media marketing plan. You must have a social media plan to differentiate yourself from many marketers and companies on social media.

To assist you in developing a social media marketing strategy that is efficient and simple to implement, we have developed a series of simple stages.

Here are the 6 ways to Plan Social Media Marketing Strategy, The more concise a plan, the simpler it is to attach to. You can build a defined goal as an entrepreneur that will assist you in maximizing your social media presence. Following these six steps will make managing your marketing strategy simple.

Set goals for your social media marketing

Like any other business strategy, you need to first decide what your goals are for social media. The success of social media campaigns depends on this crucial step that is often skipped. So, you should always set your campaign goals before picking social media channels and making content. It will help you find which media is best for your business, and your team to stay on track and give you a chance to evaluate your strategy.

Here are some plans that are often used:

  • Increase website traffic
  • Creating brand authority
  • Customer engagement
  • Improve sales by lead generation

There can also be secondary goals like you need to be getting 50,000 likes in the next six months. Clear goals will also help you use your social media platforms more effectively.

Conduct a Social Media Audit:

A social media audit will assist you in understanding your current status. Therefore, you must essay a social media audit if you already have social media accounts. It is more like a self-audit in which you can evaluate your opponents, or it can be done in a non-competitive method to gain inspiration. Big firms like Reliance and Tata are all social media savvy. You may learn valuable information by investigating major brands and determining what may work for you.

Here are some items to compare with competing brands:

  • Content-type
  • Engagement level
  • Regularity of posts
  • Art and video design
  • Content-disposition
  • Messenger on Facebook makes use of bots.
  • Utilizing hashtags
  • External (Third Party) material usage

Checking the level of engagement is one successful method brands use to evaluate their campaign. Ensure you properly examine your analytical reports.

The target audience:

Before you start a social media strategy, you should know whom you want to reach. First, look at the demographic information on different social platforms to determine which ones are best for your brand. Researching social media demographics will help you choose the best network for you out of all the popular ones. It is more important to study social customers in the real world. You can use a social media dashboard to see how people connect with your channel and make decisions based on that information.

Here is how you can segment your target audience:

  • Location
  • Demographic
  • Psychographic (can be buying habits, income, etc.)
  • Behavioral

Additionally, social media helps you to segment your audience more effectively. For example, you can acquire data about:

  • Website Visitors
  • Existing users
  • User engagement data
  • User behavioral pipeline

To ensure the success of your campaign, it is crucial that you target the right customer demographic, as customized data is always more valuable than generic internet data.

Content strategy:

After completing steps 1, 2, and 3, you will have enough data to make a content strategy. One thing you should keep in mind while planning your content strategy is the type of content you will produce.

Let’s now explore the entertaining aspect of social media posting. You have used your excellent customer knowledge to build your social media mission statement. This information should make it simple for you to start creating and curating content. Thus, what exactly constitutes content? Here are some samples of the types of material you could produce:

  • Images
  • Videos
  • Blog Posts
  • Company News
  • Infographics
  • eBooks
  • Interviews

The content possibilities are endless, but you should focus only on content types that correspond with your mission statement and skill set. Social media is fueled by content; thus, it is essential that you make providing high-quality, engaging material a significant focus.

Construct a content schedule that defines the frequency you will post to each network, the topics you will share, and the dates you will share them.

Social media calendar:

Creating a social media calendar is the most efficient method for organizing your material. A social media calendar is a great place to keep track of all the promotional events you plan on hosting. Once your content is finished, you may determine how much of it should be distributed across which platforms based on our established goals. If you plan your content creation with your goals, you’ll have a much easier time creating a production schedule. A social media calendar can help you find the optimal balance of posts for a given month, increasing interaction with your followers. A set of rules can be followed in terms of content. Following the 80/20 rule, in which 80 percent of content is generic and 20 percent is branded, is one option. Once you have completed your user behavior analysis in Steps 2 and 3, note the post date and time in your calendar. Consider setting aside some time for conversation and connection. Nearly half of a brand’s followers will unfollow it if there are no interactions with the public. Despite the prevalence of digital media, human connection remains essential.

Track your Social Media Marketing Strategy

Without monitoring and tracking, social media marketing strategies fail. You may feel motivated when you see your audience’s comments, and sharing your posts may inspire you. Analyze the campaign with your goals. 

If you want to be successful on social media, this is the first (and possibly most crucial) thing you need to do. The finest social media marketers still learn by making mistakes. Although it may seem obvious, keeping tabs on your progress, examining the numbers, and adjusting as necessary to achieve your goals is essential.

The best approach to social networking is always evolving. It is always changing to meet new requirements. So, get out there, create a strategy and start optimizing it as you continue to grow and learn more about your business and your audience.

Here are some indicators to track your campaign:

Unique traffic coming to your website

Tagging by audience

Direct traffic

The average value of the order

Support wait time

Backlink analysis

Online tools to analyze

Focus on campaign goals and eliminate ineffective activity.


If you follow these instructions, your previous approach may take a different path. Once you adopt a good social media marketing strategy or plan these actions, you will begin to notice positive results. The social media strategy is equally as dynamic as traditional methods. After monitoring it, one must modify, update, or even replace it.

We are one of the leading social media marketing companies in Delhi. To get a free social media audit and get a free consultation contact us and we will get back to you.

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